When you choose the right content to borrow and the right links to include, your own content becomes more valuable. Borrowing content isn’t just about stuffing your own blog full of irrelevant links to gain attention with Google. Instead, today’s link building has to focus on well-written pieces that use specific content from high-authority websites. Does that mean link building altogether is dead? Absolutely not. That kind of link building doesn’t work anymore. This would allow your pages to rank higher in Google. It was a way of borrowing content from other websites and linking back to that content via your own site, blog, etc. It’s true that link building used to be a bit simpler. Or, at least, that’s what you’ll hear from a lot of marketing naysayers who are stuck in the pre- Google Penguin algorithm era. So, let’s focus on how you can properly cite a website to give credit where credit is due. You don’t want your name or your business associated with that kind of unethical movement. Unfortunately, the Internet has made it incredibly easy to steal content and pass it off as your own. No one wants to put in the hard work of developing great content only to have it stolen in a blog post, on another site, etc. But, it’s an even stronger ethical practice. So much so that 60% of marketers create new content every day.Ĭiting information you get from a website is a great marketing practice. Sharing links, data, facts, figures, and more has become an integral part of content on the Internet. Knowing how to cite a website properly will keep you out of hot water and give your own website or blog more credibility. It’s probably either:Īll of these inclusions can be great for breaking up text and adding substance to your content. Need to know how to cite a website on your own site or blog? First, check the type of content you want to borrow.
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